posted Mar 31, 2014, 12:12 PM by Sam Khorram
Summary: Ms. Genuity is the first crowdfunding website exclusively for the mom community. MsGenuity is focused on engaging moms developing innovative products, projects and ventures with the 81 million member, mom community having an annual purchasing power of $1+ trillion.
Ms. Genuity launched a reward-based crowdfunding website exclusively for the mom community. On the site, moms developing creative products, projects or community ventures can reach out for financial contributions to the 81 million member, mom community within the United States. In return, supporters receive a reward, usually the product under development or public recognition of the contribution.
Mom crowdfunding is an extension of the US mom entrepreneur infrastructure. It is a collaborative environment of over 6 million mom-owned business, 1000’s of business coaches and mentors and 4.2 million like-minded mom bloggers who influence over 60% of on-line purchases. Crowdfunding is needed to overcome the primary problem limiting the growth of woman owned enterprises - money. As reported by a 2012 Kauffman Foundation study, A Rising Tide, lack of funding is limiting woman startups. According to Alicia Robb, principal investigator, women entrepreneurs receive only $5 of every $100 of startup financing by the “old-boy” dominated investment community. Ms. Genuity is focused on leveling the playing field.
Ms. Genuity differs from mainstream crowdfunding sites, such as Kickstarter and Indiegogo, in two fundamental areas. First, MsGenuity is focused on one market – the mom community that has a purchasing power of $1+ trillion – greater than the GDP of 173 countries. Secondly, MsGenuity facilitates fund raising by providing moms with one-on-one crowdfunding campaign coaching. It includes project development and social media campaign support. The company’s goal is to provide funding to commercialize innovative product and services benefitting the mom community.
About Ms. Genuity:
Ms. Genuity is a global crowdfunding firm supporting the mom community, exclusively. The company is structured to coach entrepreneurs through the crowdfunding process. Support includes product evaluation and crowdfunding social media services. The company’s long term goal is to fund 1000’s of mompreneurs each year. In late 2014, Ms. Genuity will provide equity-based crowdfunding to enable entrepreneurs to solicit investment from non-accredited investors. Ms. Genuity anticipates reward-based crowdfunding funding to support programs raising from $5,000 to $100,000 and the equity investment crowdfunding programs raising from $500,000 to $1,000,000.
5020 Clark Road, Sarasota, FL 34233
By: Sallar Khorram